The increasing number of smartphone users in the global market has led to a tremendous increase in the number of apps that consumers use on their phones. The Apple App store boasts close to 2 million of these apps while Google play has over 2.2 million Apps. This number is expected to increase in the future.
According to the comScore report,The statistics indicate that people who fall in the age group of 18 to 24 years of age use more mobile apps than any other group. They are followed closely by 25 to 34 years, 35 to 44 years, 45 to 54 years, and then over 55 years, respectively. The implication is that businesses that use mobile applications will target the middle generation more than the younger and older generations.
VIRTUAL REALITY ( VR )
Virtual reality is becoming more popular among youngsters which makes them to feel LIVE. The best example for virtual reality is “ Pokemon go “. it is a location based game which tracks the pokemon using virtual reality method.
USER INTERFACE / USER EXPERIENCE ( UI / UX )
The important things about mobile app is their ui/ux design. Apps with high class ui/ux will lead the play store . so what is ui / ux ?
UI – “what color button will use here?”
UX – “do we even need this button ?”
Increasing the customer’s satisfaction and improving the interaction between the customer’s , product structure and content development.The main aim of UX is to connect company’s business to the users through testing the product by satisfying both parties. A good user experience would translates customer satisfaction into quality product
The main aim of UI designer is to improve the look and feel of the product. Conveying the brand and making the site more pleasant and user friendly. Designing the layout of digital products and visual elements on the screen of system is primary goal.
“UI is that the user will actually interact with and see”.
The best way to connect people nowadays is chatbots. Chatbots are nothing but a automated replies like siri , alexa , google voice assistant. They can help you in your real life by just one click. These are the best way to save time and promote mobile apps as possible as we can.
According to statistics, the usage of mobile apps has been on the rise and 2017 will continue to see an increase in the development of mobile apps in the global market. Some of the trends to watch out for in 2017 are the VR and AR chats, the dominance of the IoT, a more satisfying user experience, enhanced security and privacy of mobile apps, enhancement of LBS, and chatbots.These application trends will see mobile apps continue to generate a lot of revenue and profits all over the world.