A user acquisition strategy is the key behind all successful apps. For monetize from the mobile application you need to have large number of users, and marketing game or app is becoming harder and harder these days. User acquisition is a marketing strategy which drive new users for you mobile app or game.
Mobile app developers releasing more apps every single day which is available on iOS app store and Google play store. SO the competition in market has increasing day-to-day and we need to have better user acquisition strategy to reach out the customers. But this process is time consuming and we need to user different strategy in order to acquire new users.
Successful apps and games don’t just happen by themselves. For performing better user acquisition,some free and paid methods available and those marketing systems can drive more users for app or game which help to monetize more. Here are some of the Effective user acquisition strategies for mobile apps.
Have A Message: Immersive message is an effective approach which is the starting point of any user acquisition strategy. Creating a message is the best way yo reach out the user and Immersive message has to reach out your target audience. The message method can help us to share the experience with user about games and apps before they use it.
Optimize Your App Store Pages: Optimizing the app store page method help to increase user acquisition in organic way from app stores. On generating proper keywords and description for the app, optimization can be done in better way. Proper keyword and description details help us to bring some quality users itself. Uploading some attractive screenshot images on play store adds extra value to impress and force the user to download.
Start A Mailing List: Email marketing is one of the prominent digital marketing strategy which help to reach out the user easily. Explaining detailed description about game and app with including attractive images will be better user acquisition strategy. Some mail services like Mail chimp providing allow you to maintain a mailing list that you can use to contact your users.
Word of Mouth: Even though generating various marketing strategy, Word of mouth is the best method of user acquisition. According to survey, 80% of people trust this method as recommended by their friends or family. For achieving better acquisition we have to work something useful and engaging to the users.
Aim for Virality: Virality is the online equivalent of word of mouth. Unlike word of mouth, you can use a number of growth hacks to influence people to share your message. Social media platform is the best place to share content which help to improve virality.
Paid promotion: To increase users in very short span of time, you have to spend some cash. There are different paid promotion methods are available in order to perform better user acquisition. Paid promotion on social media can help to reach out quality users and advert promotion is best practice to reach out targeted customers easily.
Hire A User Acquisition Manager: If you couldn’t reach your targeted user then its advisable to hire a user acquisition manager. User acquisition is so important that it can require a trained hand at times. So experts on same field help us to bring more users.