Google’s search engine uses a different ways to filter which pages to display on its first search result. Their exact formula is a secret, but there are always a few things you can do to improve your positioning. The term for this is Search Engine Optimization (SEO).
Search engine optimization should be one aspect of an overall Internet marketing plan. Below are easy to implement SEO strategies.
#1 Publish relevant content
The first step always to remember is about content of the website in order to optimize in search engine. For ranking up in Google search you need to bulid quality content with maximum words. Bulid the content which relavent to your target audience, and create you blog post in depth with maximum possible angle. For ranking up in top 10 Google search, you should maintain the content atleast with 1000 words on each page.
#2 Update your content regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
#3 Use Proper Title & Alt Tags
Try to maintain individual title tag for your web page in order to optimize more in google search. Keep seperate unique title and description to display what the page is about to your users and search engine. Use alt tags, Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
#4 Use internal linking to refer users
Internal linking is another way to improve your site ranking. Use internal linking to refer users and search engines to related products or content. Natural anchor text make the most sense to your readers.
#5 Target the right keywords
Keyword plays a vital role on finding your site in google search. One of the biggest mistakes that websites make is targeting the wrong keywords. In order to top in search engine, plan relavent keyword which optimize with your page content.
#6 Content Marketing
Content marketing is key to search rankings, bulid the high quality content via blog and share in social media and email to achieve high ranking. Instead of focusing mainly on content optimization, create new approach to promote excellent in order to market your content.