Analytics plays a major role in strategizing marketing activities. With an analytics tool, the number of downloads, the amount of money they brought you, even the most recent opinions on your app can be tracked. It decides and analyze app retention by perceiving how user returns and associate with the application. 

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What is more, before your app appears in the app store, it’s highly advisable to get beta testers. This way you will be able to receive your first feedbacks. Relevant data will give you thoughts on the most proficient method to upgrade and assist build up your application and support dedication to it. Here we suggest some of the best mobile app analytics tools:

#1 Google Analytics

Pros: Google analytics was initially built for a website and later extended to mobile apps. Google analytics available for iOS and Android platforms, easy to learn for experienced GA users. Google analytics is one of the best mobile analytics tools with lots of features which promising in the future, now pretty new.

Cons: in beta for now and no iTunes integration for conversation.

 

#2 Flurry Analytics

Pros: Over 170,000 developers have trusted Flurry to track over 540,000 apps. Flurry is a free tool which is very easy and quick to integrate. Its available for iOs, Android, Java ME, Windows Phone, Blackberry platforms. Some of the major players like Zynga, Snapchat, Skype, Pinterest Subway, Facebook etc trust flurry for their analytics.

Cons: Confusing, lots of a click to find the info and hard to identify errors.

 

#3 Localytics

Pros: Localytics also offers real-time data collection and reporting. It helps bubbles for newcomers, once your apps are added get an overview of each one with the number of sessions or user. It supports all major platforms – iOS, Android, Windows 8, Windows Phone, Blackberry and HTML 5. Over 6000+ companies and over 37000+ apps.

Cons: no funnels/sessions length/filters in free version.

 

#4 Mixpanel

Pros: Mixpanel is a real-time analytics and marketing solution. It supports the web and mobile applications. Mixpanel clients include AirBnb, Miniclip, Venmo, WordPress, Kickstarter, and Quora. Mixpanel is an event-based mobile analytics tool: account creation, sharing, upgrade, purchase, etc. You have to define events and event properties for your app.

Cons: limited data points in the free version.

 

#5 Countly

Pros: Countly also offers real-time data collection and reporting. The tool is Free if self-hosted (open source) which available for iOS, Android, Windows Phone, Blackberry platforms. It has unique positioning and great user interface with stunning design.

Cons: segment from within the app (but that’s for performance reasons) 

 

Smarther technologies provide Web and mobile apps Development, Offshore Development, Web Design, E-commerce, SEO services across the globe. So, if in case you are pursuing any serious app development and marketing plans for your organization, Smarther will be happy to help. We have the experience and wherewithal to make your app a super success. 

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